Maison Aguise
A Runway-Worthy Shopify Experience
We crafted a fully bespoke Shopify storefront for Maison Aguise - a contemporary luxury womenswear brand - marrying editorial aesthetics with conversion-focused commerce features, custom integrations, and a seamless mobile shopping journey.
Visit Live SiteAbout Maison Aguise
Maison Aguise is a contemporary luxury fashion brand creating runway-inspired, timeless womenswear for the modern woman who values elegance, confidence, and effortless sophistication. The brand offers high-quality apparel crafted with premium fabrics and versatile designs built to transcend seasons.
With a growing presence across India and an expanding online audience, Maison Aguise needed a digital storefront that matched the refinement of their collections - one that felt as curated and intentional as the garments themselves, while delivering a frictionless, high-converting shopping experience.
Client
Maison Aguise
Industry
Luxury Fashion & Womenswear
Platform
Shopify (Custom Liquid Theme)
Market
India
Website
maisonaguise.comSolution
Fully Custom Liquid Theme, Built from the Ground Up
AtlasProds designed and developed a pixel-perfect custom Shopify theme in Liquid, purpose-built for Maison Aguise's brand identity and customer expectations - then extended it with a suite of custom integrations.
Custom Liquid Theme
Designed and developed a fully bespoke Shopify theme in Liquid - no off-the-shelf base. Every section, template, and interaction crafted to reflect the brand's editorial aesthetic.
Razorpay Payment Gateway
Integrated Razorpay to support UPI, domestic debit/credit cards, net banking, and EMI - the full range of payment methods trusted by Indian shoppers.
WhatsApp Support via Interakt
Embedded a WhatsApp chat widget powered by Interakt, enabling customers to reach the Maison Aguise styling team instantly for sizing, styling queries, and order support.
Custom Wishlist App
Built a bespoke wishlist feature allowing customers to save and revisit favourite pieces across sessions - increasing return visits and reducing drop-off at the discovery stage.
Mobile OTP Authentication
Implemented phone number + OTP-based login - eliminating password friction and aligning with the dominant authentication pattern for Indian mobile shoppers.
Timeline
Discovery to Launch
Phase 1
Discovery & Design Direction
Worked closely with the Maison Aguise team to map the brand's visual identity, define customer journeys, and establish the design language for the Liquid theme.
Phase 2
Custom Theme Development
Built the fully custom Shopify Liquid theme from scratch - all page templates, section schemas, cart interactions, and responsive layouts.
Phase 3
Custom Integrations
Developed and integrated the custom Wishlist App, Mobile OTP Auth, Razorpay payment gateway, and WhatsApp bot via Interakt.
Phase 4
Content Migration & QA
Migrated product catalogue, collections, and brand content into the new theme. Ran thorough cross-device and cross-browser QA before handoff.
Phase 5
Launch & Handoff
Deployed the store live on maisonaguise.com and trained the internal team on using Shopify's admin and section editor for ongoing content management.
Outcomes
A Digital Flagship as Refined as the Brand
A fully custom Shopify storefront that authentically represents the Maison Aguise brand - editorial, elegant, and conversion-optimised.
Indian shoppers gained access to their preferred payment methods through Razorpay, reducing checkout abandonment caused by payment friction.
OTP-based mobile authentication streamlined sign-in for the brand's core Indian audience, improving login completion rates.
The custom wishlist feature created a meaningful save-and-return loop, encouraging customers to come back and complete purchases on curated shortlists.
Instant WhatsApp access via Interakt brought a personal, high-touch styling support channel directly into the shopping experience.
The modular section architecture gave the Maison Aguise team full autonomy to refresh collections and homepage layouts without any developer dependency.
Gallery
